GEO Optimization Platforms Orbit

Why Traditional SEO Software No Longer Cuts It For years, tracking where your brand appeared in search results meant monitoring Google Search and maybe Bing. The rules were clear: rank high on a search engine results page, get the clicks. But the rise of large language models and generative AI has flipped that model on its head. When someone asks ChatGPT a question, it often synthesises an answer on the spot, pulling from sources it deems authoritative without showing a tr